Can the colour of a wine start a revolution? It happened on the eastern shore of Lake Garda. Here, the rosé version of the local red wine, Bardolino, became in just a few years the most produced rosé wine in Italy, a ‘colossus’ of 10 million bottles a year that captured the hearts of thousands of fans – especially younger wine drinkers – with a captivating and fresh image. This is the unexpected story of Chiaretto di Bardolino.
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